Sr. Director Product Management
Richtworks, LLC
Michael Way is responsible for developing a customer-centric product organization that prioritizes critical system enhancements based on the strategic business needs of accounting firms and professionals. He launched the company’s first Customer Success group, grew the technical support teams for many years and now is responsible for maturing products into the future, focusing on productivity, security and simplified workflows. Michael has extensive experience bringing products to market and understanding portfolio iteration to better suit the needs of customers. He helped launch several critical Rightworks partnerships including Intuit Enterprise, Intuit Accountants, Thomson Reuters and Drake.
Technology has become one of the most important drivers of growth, efficiency, and firm value. As accounting firms face mounting pressure to modernize operations, leverage AI, improve the client experience, and create capacity, technology investment is increasingly being viewed as a strategic capital decision rather than a routine operating expense. In this panel discussion, thought leaders from some of the profession’s leading technology vendors will share their perspectives on where firms are investing today, the capabilities firms will need to remain competitive tomorrow, and how firm leaders should think about prioritizing future technology investments.