CPA Insights - ACCOUNTING FIRMS ONLY

Where Firms Are Investing Their Next Technology Dollar

Tuesday, November 17, 2026
11:05 am - 11:55 am

Technology has become one of the most important drivers of growth, efficiency, and firm value. As accounting firms face mounting pressure to modernize operations, leverage AI, improve the client experience, and create capacity, technology investment is increasingly being viewed as a strategic capital decision rather than a routine operating expense. In this panel discussion, thought leaders from some of the profession's leading technology vendors will share their perspectives on where firms are investing today, the capabilities firms will need to remain competitive tomorrow, and how firm leaders should think about prioritizing future technology investments.