Reyes Florez

Reyes Florez

Chief Executive Officer

Platform Accounting Group

Reyes Florez is a rising leader in the accounting services sector and the founder and CEO of Platform Accounting Group. Reyes established Platform in 2016 with just one office and eight employees. Today, the company has expanded to over 40 offices with 900+ employees, becoming a leading provider of CPA, outsourced CFO, audit, tax, and compliance services to more than 65,000+ clients across 16 states. Under Reyes’s leadership, Platform has been an early adopter of AI and Automation in professional services, leading the charge in a rapidly changing environment. The company has been recognized as a Financial Services Industry USA Today Top Workplaces award winner in 2025, Accounting Today names Reyes to their list of Top 100 Most Influential People, and Utah Business honored Reyes as a 2024 CEO of the Year. Reyes's deep roots in the accounting sector trace back to his early days working in various functional and operational roles within his family’s boutique accounting business. He is also a frequent speaker at AICPA and other leading industry conferences.

Featured Sessions

Thursday, November 20, 2025
10:15 am

What does PE want? Leaders from the private equity side of the equation share why they’re interested in accounting, what they’re looking for in accounting firms, and how they see the relationship developing in the future.